Hästens
Byrå: Grow
Uppdrag: För premiumsängmärket Hästens tog vi fram tonalitet, koncept, brand books, look books, kampanjer och utskick till VIP-kunder. Här en global kampanj och coffeetable bok för premiumsängen Vividus. Mitt jobb var att hitta balansen mellan det hantverksmässiga och praktiska och det nästan poetiska tilltalet i varumärkets hjärta. Allt jobb på engelska, under konceptet “Crafting Sleep”.
A bedtime story. Whether sleepyhead or early bird, a good night’s sleep starts, and ends, with Hästens. With handcrafted beds, each tailored for your needs and preferences, perfect sleep is woven into the seams of our signature check, carefully carved into each and every bed leg – and runs in the family. Hästens has proudly manufactured sleep for five generations. Always with the finest, natural materials and an eye for details. That’s what dreams are made of.
Tailor your Dreams. Your bedroom is your most personal space. A place for relaxation, to feel at home. Decorate your sleeping space – and your bed – to fit your personality. Hästens offer possibilities to personalize your bed, from foundation to decoration, for deep sleep and big dreams. From firm to soft, and with a wide range of accessories, your bed is made just as individual as you. Think outside the check. Design your bed for dreaming.
Manufacturers of Sleep. What is the secret behind a good night’s sleep? For us, it’s simple. Genuine craftsmanship, without compromise since 1852. At Hästens, we don’t believe in shortcuts, sleep is in the details, in the all-natural materials, in the strength of slowgrowing pine from northern Sweden, in the soft cotton and the durable horse hair. And just as sleep is truly individual, so are our beds. Each and every Hästens bed is hand made, made to order and ready for bedtime. Sleep tight.
